Apparently there is an ever-growing trend for churches to hire "Secret Shoppers" or, to make it more palatable to their congregants, "Mystery Worshippers"...
Check out this Wall Street Journal article about it.
"Some theologians warn that mystery-worshipper services will drive 'spiritual consumerism.' Evaluating churches as if they were restaurants or hotels might encourage people to choose their church not according to its theology, but based on which one has the best lattes or day care," says Paul Metzger, professor of theology at Multnomah Biblical Seminary in Portland, Ore. "We tend to look for religion or spirituality that will give us what we want, when we want it," Prof. Metzger says. "There's a pressure for the church to be something that the church is not."
The Pew Forum on Religion and Public Life thought it worthy of their hallowed pages.
Then, bloggers and other online magazines jumped on it. There are too many to list, so I've done the Google search for you!
You probably have plenty of thoughts on this...so don't hold back!