Stand out for all the right reasons
Our business program will open the door to a world of possibilities. Work closely with faculty who focus on your career development and spiritual growth while you master the principles you need to make a difference in traditional businesses, nonprofits and international organizations. And emerge with a highly developed skill set that will set you apart as a redeeming presence in any workplace.
Program features
- A curriculum grounded in business ethics and focused on sustainability
- An experienced group of professors with broad backgrounds in nonprofit work, finance, sales, operations, strategy and marketing
- A global perspective that trains students to conduct business smoothly and respectfully across cultural borders
- A capstone course in which students create business plans to present to professionals and business leaders, with a competition for seed money to implement the winning plan
Marketing Concentration
In addition to the program outcomes of the general Business Administration major, the Marketing Concentration graduate will be able to:
- Identify areas of ethical concern facing marketing professionals and articulate appropriate ethical guidelines based on biblical principles.
- Explain key concepts, theories, and practices important to the management of organizations and apply them to specific situations facing organizations.
- Analyze marketing problems or opportunities facing an organization, and solve marketing problems using quantitative and qualitative analysis.
- Demonstrate acquired knowledge through conducting primary and secondary research, create surveys, analyze data and present accurate and valuable research findings.
- Demonstrate effective sales and/or negotiation skills.
- Execute a real-world client marketing report for a for profit/ non-profit organization through analyzing the market, assessing trade-offs in various marketing strategies, and providing research support for selected marketing strategies.
Contact Dr. Ted Takamura for more information on this concentration: ttakamura@multnomah.edu.
What our students are doing
